Google's AdSense is one of the most powerful weapons in website publisher's arsenal. It enables you to monetize your sites easily and if used properly can generate a very healthy income. However, if you're not using it properly and maximizing the income you squeeze from it, your leaving money on the table – something we all hate doing.
Boosting your return from AdSense can be done very easily and quickly, and you'll be amazed by the results.
I ran AdSense on my sites for over a year before I discovered these techniques, and like many people, I though I was doing pretty well. My click through rates and CPM figures were very healthy, and I didn't honestly think that they could be improved a great deal. How wrong I was. Immediately after I implemented a few quick changes my click through rate more than doubled, and by doing some fine tuning I managed to get nearly three times as many people to click on the ads as had been previously doing so.
The first technique is one that was 'discovered' by the amazingly helpful Debs, on SiteSell's SBI! forums. When I read it originally, it made sense and I decided to give it a go, but I wasn't prepared for the immediate impact it would have on my income. It involves making only a few simple changes to the format and positioning of your AdSense ads.
Firstly, forget about using banners or skyscrapers. These ad formats are almost universally ignored by surfers. Why? Because we've all been conditioned to recognise a skyscraper or banner as an advert and as these adverts are rarely of any interest, we ignore them. What's needed is a way of integrating AdSense ads into the editorial on your site as seamlessly as possible. To do this you need to do three things:
1. Use the 250 x 250 rectangle format
2. Make the background color of the ad the same as the background color of your site, or as close to it as possible.
3. Make the ads borderless by setting the border color to be the same as the background color of the ad.
These changes can be made by logging into your AdSense account and creating a custom format. Just select the 250 x 250 ad format, and create a custom color palette. Use the color picker to pick the color you want. The JavaScript is automatically generated at the foot of the page, ready for you to copy and paste into the pages on your site.
Now, you need to position your ads where surfers are most likely to click on them. Research using retina scanning technology has shown that the place that surfers tend to look at first and most often is the top left. I don't know the reasons for this, perhaps it's because that's where we're used to seeing the most useful search engine
results (at the top of the rankings) and search engines are the sites we most often visit, so we automatically look at the same place on other sites.
Whatever the reasoning, as soon as I made the above changes to my AdSense ads, click through rates doubled, immediately.
The second technique is much newer and one which is entirely based on my own experience. Google has recently added a new type of AdSense format, called Adlinks. This displays a series of links on your page in the same style of Ad unit as regular AdSense ads. When a user clicks a link they are taken to a page of adverts that resembles regular Google search results. As a publisher, you are paid every time a user clicks one of those ads.
Adventurous soul that I am, I jumped in with both feet and started to trial Adlinks on my most visited pages as soon as it was launched. I'm using the four links in a square box format, positioned top left of my page content. After a few weeks of running Adlinks alongside regular AdSense ads, it's clear that the return on Adlinks is about a fifth to a quarter higher than regular ads. There's no clear reason for this but one explanation may lie in the fact that clicking on an Adlink takes the user to page of 'results'. When a user clicks on one of these, you are paid for the click. If the user finds what they want, great, if not, it seems that they hit the Back button on their browser and try again, just as you would for normal search engine results. Then they click on another result, and you get paid again. So it's possible to be paid more than once from the same Adlink click. Now, this reasoning is speculative, but it does make perfect sense in the light of my Adlinks results.
Finally, AdSense has some excellent tracking statistics that allow you to track your results across a number of sites on a site by site, page by page, or just about any other basis you choose. This is a very powerful tool and you should use it to find out which ads are performing best for you and fine tune your AdSense and Adlink ads accordingly.
So you see, by spending an hour or so of your time making a few adjustments to the AdSense ads on your sites, you can very quickly treble your AdSense income. Give it a go, you'll be amazed by the results.
Wednesday, February 20, 2008
5 Ways How You Can Boost Your Google AdSense Earnings
Google AdSense is a great way for webmasters to monetize their websites. While many webmasters are struggling hard to earn $3 - $10 per day, some 'genius' webmasters have already enjoyed $30, $100, and even $300 a day from AdSense ads on their websites. How are these 'genius' webmasters differ from their counterparts? They think different! They think out of the box!
Let me share with you some tips which has been responsible in boosting my AdSense profits by 700%. Here are 5 of them, and if you follow these steps, I'm sure you'll see a difference in your AdSense income.
Here are the tips:
11. I concentrate on 1 format of AdSense ad, which is the Large Rectangle (336x280). This format has been proven to work with me in resulting high click-through rates (CTR). Why this format? Because the ads look like normal web links, and people are trained to click on these types of links.
22. I create custom palette for my ads. I choose white as the color for the border and background. This is because all of my pages have white background. The idea is to make the AdSense ads look like they are a part of my web pages.
33. Previously, I put all my AdSense ads at the bottom of my pages. One day, I moved those ads to the top of the page. The result surprised me. My earning increased! Since then, I don't hide my AdSense ads anymore!
44. I maintain some links to other relevant websites, and I put my AdSense ads at the top of the links, so that my visitors see them first.
55. I automate the insertion of AdSense code into my web pages using SSI (server side included). You'll need to ask your web administrator whether your server supports SSI or not. Here's how to do it. You just put the AdSense code in a text file, save it as 'adsense.txt', and upload it to the root directory of your web server. Next, call the code on other pages using a one line SSI code like this:
This trick is really a time saver especially for those who use automatic page generators to generate pages on their website.
Here's a tool I use to generate thousands of pages on my website within seconds: http://www.adsense-insider-secrets.com/page-generator.htm
Try these tips today, and I guarantee your AdSense earnings will improve. For more tips, you can visit my site at: http://www.adsense-insider-secrets.com
Let me share with you some tips which has been responsible in boosting my AdSense profits by 700%. Here are 5 of them, and if you follow these steps, I'm sure you'll see a difference in your AdSense income.
Here are the tips:
11. I concentrate on 1 format of AdSense ad, which is the Large Rectangle (336x280). This format has been proven to work with me in resulting high click-through rates (CTR). Why this format? Because the ads look like normal web links, and people are trained to click on these types of links.
22. I create custom palette for my ads. I choose white as the color for the border and background. This is because all of my pages have white background. The idea is to make the AdSense ads look like they are a part of my web pages.
33. Previously, I put all my AdSense ads at the bottom of my pages. One day, I moved those ads to the top of the page. The result surprised me. My earning increased! Since then, I don't hide my AdSense ads anymore!
44. I maintain some links to other relevant websites, and I put my AdSense ads at the top of the links, so that my visitors see them first.
55. I automate the insertion of AdSense code into my web pages using SSI (server side included). You'll need to ask your web administrator whether your server supports SSI or not. Here's how to do it. You just put the AdSense code in a text file, save it as 'adsense.txt', and upload it to the root directory of your web server. Next, call the code on other pages using a one line SSI code like this:
This trick is really a time saver especially for those who use automatic page generators to generate pages on their website.
Here's a tool I use to generate thousands of pages on my website within seconds: http://www.adsense-insider-secrets.com/page-generator.htm
Try these tips today, and I guarantee your AdSense earnings will improve. For more tips, you can visit my site at: http://www.adsense-insider-secrets.com
Making Your Web Site Pay With AdSense
Did you know that you could turn the tables on Google and actually use its search engine to generate money?
Google AdSense pays you money in exchange for being allowed to publish paid-for ads on your web site. The clever thing is that the ads are related to what your users are looking for on your site. If used correctly they can both enhance your site and make you money.
So how does it work? Google provides you with its AdSense HTML code, which you place on your web pages. Then, Google automatically “reads” your pages and decides on the best ads to display.
It uses a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web. It says it knows what a page is about and can precisely match Google ads to each page.
AdSense also uses geo-targeting to serve Google ads to your pages that are specific to a user's region and language, based on their IP address. This means that the ads that are served to a user from Australia may be different than those that appear for a user from Canada.
If a visitor clicks on one of the ads they get taken to the advertiser’s web page and you get paid cash – easy!
Well, not quite. First you must have a site with plenty of visitors, otherwise it isn’t worth the effort. Secondly, your page must be set up in such a way that Google stands a chance of working out what you are trying to promote or sell. In essence, you need to look at your page title, headings and initial copy to make sure that Google matches the right ads to your page.
For example, on my page devoted to digital photography courses, I don’t want to advertise rival courses. So what I do is ensure that the first words on the page are “digital cameras”, not “digital camera courses”. That away, Google shows ads for companies selling cameras, not training courses.
Don’t expect to earn a fortune. Google is a bit cagey about its ad rates, but you typically earn a few cents per click. Advertisements for casino or other gambling sites could make you up to a dollar or more for each click though.
On the downside, the very nature of Google AdSense means that users navigate away from your site, which may not be in your best interests.
If you want to see Google AdSense in action go to http://www.infotechcomms.net/courses1.htm or http://www.greatshortbreaks.com. Both these pages have been carefully optimised to throw up the ads that I want.
Another word of warning, if Google can’t work out what to display it will serve up ads for charities. It will also do this for the first few minutes after putting a page live.
In two months of using Google AdSense on a few of my sites I have made a few hundred dollars. But other canny users, who have specifically targeted high value clicks by setting up portal sites with lots of traffic have made thousands upon thousands of dollars!
For more information see https://www.google.com/adsense/.
FAQs
Q. So with Google AdSense can I really make any web site generate money?
A. Possibly. If you have a high traffic site with a particular theme you should be able to make it pay its way. The trick is in getting the traffic in the first place.
Q. What type of sites work well?
A. Niche sites really. It is still fairly easy to get high search engine listings for way-out or niche search terms. Getting a high rating for the word “vacations” is near impossible nowadays if starting from scratch, but something like “Anguilla beach hotels” just might be possible.
Q. Anguilla beach hotels – you’re kidding me?
A. No, actually. http://www.anguilla-beaches.com/ is one of the most visited sites on the net and has generated a lot of income for its owner with Google AdSense and other techniques. Oh, by the way, Nori Evoy, a 14 year-old teenager, runs the site, although she did have a little help from her dad Ken, a well-known internet marketer and the creator of the excellent SiteBuildit – see http://buildit.sitesell.com/newsdata.html
Q. So how hard is it to put ads on my site?
A. If you can handle a little bit of HTML coding you shouldn’t have a problem. You can colour coordinate the ads to suit your pages too.
Q. Can I change the way the ads look?
A. You can choose from multiple ad layouts, designed to suit a wide variety of page designs.
Q. How will I know what pages produce the most revenue?
A. You can code each page differently so that you can tell which “channels” are producing what revenue.
30
Q. How do I get paid?
A. Google will send you a cheque approximately 30 days after the end of each calendar month if your earned balance is US $100 or more.
Q. Great! How do I start?
A. Get over to https://www.google.com/adsense/ and see if your site is eligible. Once signed up it is a simple task to add the necessary code to each page.
Google AdSense pays you money in exchange for being allowed to publish paid-for ads on your web site. The clever thing is that the ads are related to what your users are looking for on your site. If used correctly they can both enhance your site and make you money.
So how does it work? Google provides you with its AdSense HTML code, which you place on your web pages. Then, Google automatically “reads” your pages and decides on the best ads to display.
It uses a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web. It says it knows what a page is about and can precisely match Google ads to each page.
AdSense also uses geo-targeting to serve Google ads to your pages that are specific to a user's region and language, based on their IP address. This means that the ads that are served to a user from Australia may be different than those that appear for a user from Canada.
If a visitor clicks on one of the ads they get taken to the advertiser’s web page and you get paid cash – easy!
Well, not quite. First you must have a site with plenty of visitors, otherwise it isn’t worth the effort. Secondly, your page must be set up in such a way that Google stands a chance of working out what you are trying to promote or sell. In essence, you need to look at your page title, headings and initial copy to make sure that Google matches the right ads to your page.
For example, on my page devoted to digital photography courses, I don’t want to advertise rival courses. So what I do is ensure that the first words on the page are “digital cameras”, not “digital camera courses”. That away, Google shows ads for companies selling cameras, not training courses.
Don’t expect to earn a fortune. Google is a bit cagey about its ad rates, but you typically earn a few cents per click. Advertisements for casino or other gambling sites could make you up to a dollar or more for each click though.
On the downside, the very nature of Google AdSense means that users navigate away from your site, which may not be in your best interests.
If you want to see Google AdSense in action go to http://www.infotechcomms.net/courses1.htm or http://www.greatshortbreaks.com. Both these pages have been carefully optimised to throw up the ads that I want.
Another word of warning, if Google can’t work out what to display it will serve up ads for charities. It will also do this for the first few minutes after putting a page live.
In two months of using Google AdSense on a few of my sites I have made a few hundred dollars. But other canny users, who have specifically targeted high value clicks by setting up portal sites with lots of traffic have made thousands upon thousands of dollars!
For more information see https://www.google.com/adsense/.
FAQs
Q. So with Google AdSense can I really make any web site generate money?
A. Possibly. If you have a high traffic site with a particular theme you should be able to make it pay its way. The trick is in getting the traffic in the first place.
Q. What type of sites work well?
A. Niche sites really. It is still fairly easy to get high search engine listings for way-out or niche search terms. Getting a high rating for the word “vacations” is near impossible nowadays if starting from scratch, but something like “Anguilla beach hotels” just might be possible.
Q. Anguilla beach hotels – you’re kidding me?
A. No, actually. http://www.anguilla-beaches.com/ is one of the most visited sites on the net and has generated a lot of income for its owner with Google AdSense and other techniques. Oh, by the way, Nori Evoy, a 14 year-old teenager, runs the site, although she did have a little help from her dad Ken, a well-known internet marketer and the creator of the excellent SiteBuildit – see http://buildit.sitesell.com/newsdata.html
Q. So how hard is it to put ads on my site?
A. If you can handle a little bit of HTML coding you shouldn’t have a problem. You can colour coordinate the ads to suit your pages too.
Q. Can I change the way the ads look?
A. You can choose from multiple ad layouts, designed to suit a wide variety of page designs.
Q. How will I know what pages produce the most revenue?
A. You can code each page differently so that you can tell which “channels” are producing what revenue.
30
Q. How do I get paid?
A. Google will send you a cheque approximately 30 days after the end of each calendar month if your earned balance is US $100 or more.
Q. Great! How do I start?
A. Get over to https://www.google.com/adsense/ and see if your site is eligible. Once signed up it is a simple task to add the necessary code to each page.
Using Google AdWords to Increase your AdSense Profits
I had been using Google's AdSense program to generate some revenue from my various web sites. Prior to AdSense, I was never previously paid to run these and did so for a hobby. Overall I was pleased with the income I was generating. The only drawback was that I was always looking for ways to get people to my sites. I enjoyed working to bring in more visitors but felt that if I looked at my earnings vs. the hours I worked, the economics weren't making sense.
Then I figured out that certain sites were paying way more than the minimum .05 cents per click. I reasoned that if I could get pay visitors .05 - .10 to visit. Then if they clicked enough ads that paid much more than I paid, then AdWords could be a viable way to increase traffic to my sites.
So I paid my $5.00 setup fee and added my two most profitable sites. That same day my traffic jumped dramatically and as I thought. Visitors who came in via AdWords were more likely to click other Google ads on my site. My conversions went up and I thought why not put all my sites on AdWords.
This was where some careful research was needed. I found that some sites I run had AdWords sponsors who were only bidding the minimum. Remember the concept was to under bid the advertisers on my sites. While my traffic skyrocketed, my expenses for a few sites seemed to outweigh any benefit. When my reports came in it was clear that I needed to use AdWords for only the sites that featured high bidding advertisers. This creates margin for those visitors who come in via paid ads but do not click to my own sponsored ads.
The exception would be if my site was offering a product or service. Then it would be well worth sticking with AdWords on those sites just to get more buying traffic. Because my sites are purely informational I had to watch carefully to ensure I was putting money into AdWords where it was working for me. In some cases I upped my bid on some keywords that were clearly bringing in steady traffic that converted well.
Google's new offering called WebSense may change this a bit. By allowing you to put Google's search form on your site and then paying if your visitors search off your site and click other sponsored links it may make those under performing sites profitable again. Time and further research will tell.
The moral of the story is that AdWords is a great way to dramatically increase your profits when using AdSense. Care needs to be taken to see that you are putting your money where it is most effective.
John Gall - Gall Consulting Elk River, Minnesota
Then I figured out that certain sites were paying way more than the minimum .05 cents per click. I reasoned that if I could get pay visitors .05 - .10 to visit. Then if they clicked enough ads that paid much more than I paid, then AdWords could be a viable way to increase traffic to my sites.
So I paid my $5.00 setup fee and added my two most profitable sites. That same day my traffic jumped dramatically and as I thought. Visitors who came in via AdWords were more likely to click other Google ads on my site. My conversions went up and I thought why not put all my sites on AdWords.
This was where some careful research was needed. I found that some sites I run had AdWords sponsors who were only bidding the minimum. Remember the concept was to under bid the advertisers on my sites. While my traffic skyrocketed, my expenses for a few sites seemed to outweigh any benefit. When my reports came in it was clear that I needed to use AdWords for only the sites that featured high bidding advertisers. This creates margin for those visitors who come in via paid ads but do not click to my own sponsored ads.
The exception would be if my site was offering a product or service. Then it would be well worth sticking with AdWords on those sites just to get more buying traffic. Because my sites are purely informational I had to watch carefully to ensure I was putting money into AdWords where it was working for me. In some cases I upped my bid on some keywords that were clearly bringing in steady traffic that converted well.
Google's new offering called WebSense may change this a bit. By allowing you to put Google's search form on your site and then paying if your visitors search off your site and click other sponsored links it may make those under performing sites profitable again. Time and further research will tell.
The moral of the story is that AdWords is a great way to dramatically increase your profits when using AdSense. Care needs to be taken to see that you are putting your money where it is most effective.
John Gall - Gall Consulting Elk River, Minnesota
6 Steps To Adsense Domination
When you make your living online, you realize the need for multiple streams of income.
One of the easiest and most lucrative ways to generate a secondary income, which also happens to be passive, is via Google’s AdSense program.
I’m sure you’ve read the claims of a few individuals generating five figure monthly incomes from AdSense. For many of you, I’m sure you are wondering why you aren’t making this same income yourself.
Well, wonder no more. If you follow my simple six step system, you will be well on your way to healthy AdSense profits within three months.
Are you ready? It’s now time to pay attention.
Step 1 – Preparation.
The key to making money with AdSense is all about numbers. BIG numbers!
Sure, there are a few people making serious money with less than ten sites, but these are the exception.
Your goal will be twenty-four sites in three months. That’s just TWO sites per week!
In order to accomplish this, I recommend one of the many available page generation tools available today.
Step 2 – Determine Your Markets.
In order to maximize AdSense income with only twenty-four sites, you must know which markets are paying well.
To break this down even further, you need to know which keywords within those markets are paying the most.
Step 3 – Register you domains.
Once you’ve identified and chosen your markets, you must register domains appropriate to those markets. For example, if your market is ‘Cabbage Patch Dolls’, a domain such as http://www.cabbage-patch-doll.com/ would be appropriate.
Step 4 – Create your site.
Using your favorite page generation software and keyword list, it’s time to develop your site. There are several key points to bear in mind when you develop these specifically for AdSense.
1. Format – Always use the large 336x280 large rectangle.
2. Border – Match the same color as your background.
3. Background color - Border – Match the same color as your background.
4. Link = "0000CC"
5. Color_url = "999999"
6. Color_text = "333333"
7. Position – Far left or center and just above the page fold (Top 25% of site)
Step 5 – Verify and track your site
Visit your site and make sure all links work and that the sites appear to your satisfaction. You should also check out the ads Google is displaying. Are they targeted to your primary high paying keyword? If not, recreate your site using your high paying keyword in a higher density throughout your site.
Make sure you track your AdSense format, position, and traffic with a tracking system specifically designed for AdSense. Once you know your stats, you can adjust for maximum click throughs and higher revenues.
Step 6 – Get your site listed in the search engines.
This is simple… no tricks involved. Simply rent links to your site. A PR7 or PR8 link will do the job.
While I’ve simplified the process here, you are now armed with enough information and resources to make some serious money with AdSense.
Copyright 2005 Keith Baxter
One of the easiest and most lucrative ways to generate a secondary income, which also happens to be passive, is via Google’s AdSense program.
I’m sure you’ve read the claims of a few individuals generating five figure monthly incomes from AdSense. For many of you, I’m sure you are wondering why you aren’t making this same income yourself.
Well, wonder no more. If you follow my simple six step system, you will be well on your way to healthy AdSense profits within three months.
Are you ready? It’s now time to pay attention.
Step 1 – Preparation.
The key to making money with AdSense is all about numbers. BIG numbers!
Sure, there are a few people making serious money with less than ten sites, but these are the exception.
Your goal will be twenty-four sites in three months. That’s just TWO sites per week!
In order to accomplish this, I recommend one of the many available page generation tools available today.
Step 2 – Determine Your Markets.
In order to maximize AdSense income with only twenty-four sites, you must know which markets are paying well.
To break this down even further, you need to know which keywords within those markets are paying the most.
Step 3 – Register you domains.
Once you’ve identified and chosen your markets, you must register domains appropriate to those markets. For example, if your market is ‘Cabbage Patch Dolls’, a domain such as http://www.cabbage-patch-doll.com/ would be appropriate.
Step 4 – Create your site.
Using your favorite page generation software and keyword list, it’s time to develop your site. There are several key points to bear in mind when you develop these specifically for AdSense.
1. Format – Always use the large 336x280 large rectangle.
2. Border – Match the same color as your background.
3. Background color - Border – Match the same color as your background.
4. Link = "0000CC"
5. Color_url = "999999"
6. Color_text = "333333"
7. Position – Far left or center and just above the page fold (Top 25% of site)
Step 5 – Verify and track your site
Visit your site and make sure all links work and that the sites appear to your satisfaction. You should also check out the ads Google is displaying. Are they targeted to your primary high paying keyword? If not, recreate your site using your high paying keyword in a higher density throughout your site.
Make sure you track your AdSense format, position, and traffic with a tracking system specifically designed for AdSense. Once you know your stats, you can adjust for maximum click throughs and higher revenues.
Step 6 – Get your site listed in the search engines.
This is simple… no tricks involved. Simply rent links to your site. A PR7 or PR8 link will do the job.
While I’ve simplified the process here, you are now armed with enough information and resources to make some serious money with AdSense.
Copyright 2005 Keith Baxter
Google WebSearch™ & Google AdSense. Yahoo!!!
The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal.
Google now offers WebSearch™ allowing AdSense members to take the earning potential of their sites to an even higher level. Is it all about the money? For most I bet the answer will be “YES”, however, those who would say no can say so with confidence.
Google delivers the best search results on the web today. Don’t be surprised if the majority of your website users use it to search the web. They pride themselves on highly relevant search results with a clean and effective interface. They offer various filters to fine tune their results to allowing you to eliminate any unwanted sites from being displayed.
They have started a highly successful symbiotic relationship between Google and websites that many webmasters will be taking advantage of as soon as they hear the news. It is said time and time again how Google AdSense has transformed websites not geared towards earning income, into solid income producing businesses. Now with WebSearch™ it gets even better.
So what exactly is WebSearch™?
It’s using Google’s SiteSearch or Google’s WebSearch and displaying AdSense ads in the results and you earn income every time someone clicks on the ads. Lots of sites already use these features together or independently and them being able to monetize this is a sure plus. You are also able to customize your results page to some extent which includes full color customization as well as the ability to include your logo.
So how do I get it?
Well if you haven’t already done so you will need to create and AdSense account at Google AdSense and follow the steps.
If you already have an AdSense account then log in and click on Search Settings and you should be able to figure it out from there. They also offer reporting information which can also be filtered by channel and includes clicks, the number of queries and click through rate.
The verdict
If you answer yes to any of the following questions then there’s a good chance that Google’s WebSearch is for you:
1. Do you want to give your users a reason to stay on your site longer?
2. Have you ever wanted to offer web search from your site?
3. Do you want to be able to offer a site search feature to your users?
And last but not least
4. Do you want to increase the earning potential of your website? More popularly stated as… Do you want to make more money?
I’m not a betting man but I’d put my money on you answering yes to at least one of these.
Happy Google WebSearch™ing :-)
Google now offers WebSearch™ allowing AdSense members to take the earning potential of their sites to an even higher level. Is it all about the money? For most I bet the answer will be “YES”, however, those who would say no can say so with confidence.
Google delivers the best search results on the web today. Don’t be surprised if the majority of your website users use it to search the web. They pride themselves on highly relevant search results with a clean and effective interface. They offer various filters to fine tune their results to allowing you to eliminate any unwanted sites from being displayed.
They have started a highly successful symbiotic relationship between Google and websites that many webmasters will be taking advantage of as soon as they hear the news. It is said time and time again how Google AdSense has transformed websites not geared towards earning income, into solid income producing businesses. Now with WebSearch™ it gets even better.
So what exactly is WebSearch™?
It’s using Google’s SiteSearch or Google’s WebSearch and displaying AdSense ads in the results and you earn income every time someone clicks on the ads. Lots of sites already use these features together or independently and them being able to monetize this is a sure plus. You are also able to customize your results page to some extent which includes full color customization as well as the ability to include your logo.
So how do I get it?
Well if you haven’t already done so you will need to create and AdSense account at Google AdSense and follow the steps.
If you already have an AdSense account then log in and click on Search Settings and you should be able to figure it out from there. They also offer reporting information which can also be filtered by channel and includes clicks, the number of queries and click through rate.
The verdict
If you answer yes to any of the following questions then there’s a good chance that Google’s WebSearch is for you:
1. Do you want to give your users a reason to stay on your site longer?
2. Have you ever wanted to offer web search from your site?
3. Do you want to be able to offer a site search feature to your users?
And last but not least
4. Do you want to increase the earning potential of your website? More popularly stated as… Do you want to make more money?
I’m not a betting man but I’d put my money on you answering yes to at least one of these.
Happy Google WebSearch™ing :-)
Making Google Adsense Work For You
If you have been online for quiet some time you might have noticed those tiny ads on many websites with the little "ads by google" notice beneath them.
These ads are called "AdSense", they are paid advertisements and can be a very lucrative income source for the person posting them on his/her website.
Whenever someone visits your website Google displays these ads which are very targeted to your websites content. This is what its all about, since people come to your website with a specific interest Google will display ads reflecting that topic.
That means that any ad that is displayed fits the interest of the person viewing it. Since Google pays you for each click through this can be very lucrative if done right. Here are just a couple of examples on how you can get the most from AdSense.
Focusing on one specific topic helps increase your click through because the ads Google displays will be extremely targeted to the topic the person is already viewing.
For example you could make a website purely on growing flowers. People who visit your website are already interested in gardening and Google will likewise display ads on that topic.
A great tool to check which keywords might be shown by Google on your website is http://www.about-adsense.com/adsense-web-tool.html
The more targeted Google's ads are the more click through you will get and the more you will earn.
Search for the keywords that have the highest bids and optimize your website to them.
When you setup an account at http://www.adwords.com you can use Google’s keyword tool to view which keywords pull the most visitors and how much the advertisers are paying for each click. Some keywords are as much as $100 a click, think of what you earn when you optimize your website to them.
Next you optimize your sites content to these keywords, you can do this by either creating content yourself or by using other peoples content like for example articles from third parties which you can find at for example http://www.ezinearticles.com.
Remember its all about targeted content, the more targeted your content is the more target Google's ads will be and the more clicks you will generate.
Have fun!
Erol Alici
Copyright 2005 Erol Alici
These ads are called "AdSense", they are paid advertisements and can be a very lucrative income source for the person posting them on his/her website.
Whenever someone visits your website Google displays these ads which are very targeted to your websites content. This is what its all about, since people come to your website with a specific interest Google will display ads reflecting that topic.
That means that any ad that is displayed fits the interest of the person viewing it. Since Google pays you for each click through this can be very lucrative if done right. Here are just a couple of examples on how you can get the most from AdSense.
Focusing on one specific topic helps increase your click through because the ads Google displays will be extremely targeted to the topic the person is already viewing.
For example you could make a website purely on growing flowers. People who visit your website are already interested in gardening and Google will likewise display ads on that topic.
A great tool to check which keywords might be shown by Google on your website is http://www.about-adsense.com/adsense-web-tool.html
The more targeted Google's ads are the more click through you will get and the more you will earn.
Search for the keywords that have the highest bids and optimize your website to them.
When you setup an account at http://www.adwords.com you can use Google’s keyword tool to view which keywords pull the most visitors and how much the advertisers are paying for each click. Some keywords are as much as $100 a click, think of what you earn when you optimize your website to them.
Next you optimize your sites content to these keywords, you can do this by either creating content yourself or by using other peoples content like for example articles from third parties which you can find at for example http://www.ezinearticles.com.
Remember its all about targeted content, the more targeted your content is the more target Google's ads will be and the more clicks you will generate.
Have fun!
Erol Alici
Copyright 2005 Erol Alici
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